“SEO, that’s only for the big brands”. No, SEO is of course incredibly important for many SMEs as well. However, many SMEs often do not use marketing resources to improve their ranking on Google.
They fear a high cost risk. We as a digital agency from Sydney show why SEO doesn’t have to be expensive and how SMEs can benefit from a sophisticated SEO strategy – and secure a market advantage with many potential customers over their competitors.
Why should SMEs rely on search engine optimization?
Google records 2.4 million search queries in one minute. 99.1 percent of users pay attention exclusively to the results on page 1. 60 percent click on average on the link on position 1. But also KMU should have therefore not only the requirement to be listed somewhere by Google, but to land on page 1 of the SERPs.
The higher the position, the higher the traffic on one’s own website.
The argument that there is no way past the big brands can be made with a sophisticated strategy. Search engines want to present the relevant search result to the user. For this purpose, clicks from the organic results are free of charge
Advantages of SEO for SMEs
This is how SMEs increase visibility on the Internet:
Improve demand and traffic
The obvious first: every company wants to sell more and thus increase sales. With better visibility on Google, you can increase traffic to their website and thus increase demand for the products or services they offer. Therefore, an SEO strategy will bring more clicks, more impressions and, as a result, more conversions.
Open up new markets
Companies have often found their fixed target group – without knowing that they could actually open up numerous other markets and thus new customers. In times of cross-border shopping, site operators can no longer just reach customers in Germany, but all over the world.
At the same time, search engine optimization also makes it possible to target potential buyers in one city. Local SEO or local SEO lets SMEs offer their products and services to consumers locally. It is therefore ideal for
- fitness studios,
- lawyers and
Local SEO therefore ensures that local companies appear in first place for local keywords. The big advantage: With local SEO, the competition is significantly smaller than when users search for an offer on the Internet regardless of location. This means that companies have a better chance of positioning themselves on the first page of Google or even in first place with a little help from online marketing.
In addition, local keywords have almost exclusively a commercial intention.
Strengthening the credibility of the brand
Medium and small businesses face a major challenge in positioning their brand credibly in the market. Compared to the big, established players, they have to prove to users that they are reputable, reliable and have a high-quality product range. In other words, they need to build a credible, strong brand.
To achieve this, SMEs need to create engaging content, offer comprehensive customer service, and master the full range of online marketing, among other things. This also includes extensive search engine optimization.
After all, companies that appear in the top positions on Google enjoy a high level of credibility among users and their trust.
Keeping up with large companies
Small companies do not have the budget and resources of large providers. However, this plays only a minor role in search engine optimization.
Because: Basically, every company – regardless of its size – has the chance to climb to number 1 on Google. With competent onpage and offpage optimization, as well as the right content, they can move past even large companies in the Google results.
Increase conversion rate
In the end, SEO has one goal above all: to attract more users to one’s website and turn them into customers there. In other words, SMEs can use search engine optimization to increase their conversion rate and thus generate more sales.
What measures can an agency take for small and medium-sized enterprises?
There are various options. These are divided into two areas: OnPage and OffPage optimizations.
In OnPage SEO, improvements are introduced that can be carried out directly on the website and have useful indications for the search engine. These are, for example, the creation of title tags and meta descriptions, a clean page architecture or internal linking. User experience can also play a role.
OffPage optimization is about making sure other pages link to the site or devaluing spammy links.
With SEO for SMEs sustainably better rankings
In order to successfully optimize the website for Google, we perform a comprehensive keyword analysis and create a catalog of measures for onpage and offpage optimization. Often it is not very clear which keywords are relevant for the customers and how the content is prepared for search engines. This is where the expertise of an SEO agency is needed. Often, time resources are also scarce in an SME.
Search engine optimization is a long-term investment and cannot have its full effect overnight now and immediately. If SEO measures are implemented correctly, the customer or the company can derive enormous benefits from it.
As an experienced Local SEO agency, we have helped countless local clients become visible online. We will work with you to design a strategy to help you get found better on Google, leading to more customers. Contact us for a free initial assessment of your website!