Gastronomy marketing – tips that can be implemented by anyone

The restaurant industry was hit particularly hard during the Corona pandemic, no question about it! Well-running companies with many regular customers suddenly had to rethink. After all, if customers no longer come to your premises, then you have to be proactive in order to at least be able to supply them. Many have expanded their gastronomy marketing to include social media strategy from sydney. Especially those that don’t want to fork over a large percentage of each purchase to appropriate intermediary platforms.

Marketing in the catering trade consists of many individual parts. Offline as well as online, a lot has to be done to make the potential customer aware of one’s own offer. Particularly in recent years, a lot has changed in this regard. Because with the rise of rating platforms, the customer’s search and selection has changed fundamentally. From a marketing perspective, adapting to the changed search and buying behavior of customers will be one of the key factors in attracting new customers to your own halls in the coming years.

But: the changes in gastronomy marketing don’t have to mean all bad! Because especially the social media channel Instagram is actually made for the gastronomy! After all, users here are primarily addressed via visuals. And the hashtag #foodporn has now also established itself in the older target groups. Within seconds, the best friend is linked under the post from the restaurant “around the corner”, with the golden addition “We absolutely have to go eat here sometime!”.

In addition, there are marketing opportunities that many restaurateurs are not even aware of. Often, the supposed effort to get involved in such topics is simply too great. But there are some tips & tricks in gastronomy marketing that can be implemented by anyone with manageable effort – promised!

Online marketing in gastronomy – these communication channels are relevant
Online marketing is multi-faceted, even in the restaurant industry. So it first needs to develop a basic understanding of the topics. Nevertheless, this effort does not mean that you should stop yourself from finally starting. Marketing in gastronomy is not about doing the hard things right away, but about understanding and mastering the basics. Just Basics should tackle everyone – alone from the point of view of an entrepreneur.

Homepage – still the first point of contact for guests
Are there still businesses today that don’t have a website? If so, hopefully restaurateurs are not among them! The own homepage should be a firm component of the own marketing strategy. For the potential guest this is very often the last place before he decides for or against an order at the respective restaurant.

Here, a last look at the menu is taken and the phone number is selected. In addition again a little to the restaurant itself read through. This “touchpoint” with one’s own company can literally make the difference between success and failure. Too silly if the potential customer doesn’t even get to choose because the company doesn’t have its own website! The site itself doesn’t have to be elaborately made and cost tons of money. A slim and modern site, with the most important functions and a good loading speed are enough. The main thing is to make the effort to take this step. Customers will thank you for it!

Google My Business as the holy grail of gastronomy marketing
It’s not just the gastronomy industry that can’t get around Google My Business! Here there is now hardly an industry, which one can not recommend to lead a well-maintained Google My Business profile. Again, the changed search and buying behavior is “to blame”. Every day, over 5.5 billion search queries are made on Google worldwide. Many of these are, of course, looking for the nearest restaurant in their own city. And since Google’s sole mission is to provide us with the best answers as quickly as possible, its algorithm acts accordingly.

The problem from a restaurant marketing perspective is that you almost can’t be found by new customers if you’re not represented here. Because, if a large part of the searches of “hungry” nowadays starts here, then your own restaurant must be represented here. And nothing only that! In order to generate good placements, the own profile should be maintained. This means to publish picture and video material of the own meals, besides from the own restaurant. And of course also regularly ensuring positive reviews. Because those in particular are an important factor influencing your own ranking.

Knowing and using other rating portals
This point is also connected with the own homepage. As described in the paragraph, this is important, but no longer as important as it once was. By the introduction of evaluation portals the relevance of the own web page – and thus also of the topic search machine optimization – in the own catering trade marketing concept was reduced piece by piece. Not with regard to the regular customers, but rather with regard to the acquisition of new customers.

You can test this yourself. Just search Google for the terms “restaurant” in combination with a city. While individual websites used to be at the top here, now it’s rating portals, plus Google My Business. The same applies if we narrow down the search a bit and look for “Greek restaurant Mannheim”, for example. Here, too, we first find Google My Business, as well as at least two rating portals.

Conversely, this means that you should be familiar with these portals on the one hand, and on the other, that you should establish a well-groomed presence here. An important evaluation criterion for the portals is above all the topic of topicality. In other words, collecting reviews is not a one-off action, but should be incorporated into your own marketing strategy on an ongoing basis.

Social media marketing in the catering trade – an absolutely mandatory topic
Often still underestimated in gastronomy marketing is still the relevance of social media. These are used by the potential customers namely not only in the everyday life, but quite also as “source of the inspiration” seen – also which concerns the search for restaurants! Facebook now has around 32 million monthly active users in Australia. In addition, there are over 21 million users on Instagram. The likelihood that they are also interested in restaurants in their area is quite high!

This does not mean that restaurateurs should hire a social media manager. But you can do a lot better by at least covering the “basics” fully and well. Upload your own menu to Facebook. Continuously posting visually appealing pictures of one’s food on Instagram. The last step alone can make your followers want to eat at your restaurant and make their mouths water.

For this purpose, the option to share stories on Instagram should also be used again and again. This is precisely what users like to use! Here you can take people behind the scenes and let them take a look at the food. Or simply remind them that you also deliver on weekends. Gastronomy marketing is not difficult in this context and lives above all from continuity or the simple things that can be implemented for everyone.

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SEO for SMEs – Is it worth it at all?

“SEO, that’s only for the big brands”. No, SEO is of course incredibly important for many SMEs as well. However, many SMEs often do not use marketing resources to improve their ranking on Google.

They fear a high cost risk. We as a digital agency from Sydney show why SEO doesn’t have to be expensive and how SMEs can benefit from a sophisticated SEO strategy – and secure a market advantage with many potential customers over their competitors.

Why should SMEs rely on search engine optimization?

Google records 2.4 million search queries in one minute. 99.1 percent of users pay attention exclusively to the results on page 1. 60 percent click on average on the link on position 1. But also KMU should have therefore not only the requirement to be listed somewhere by Google, but to land on page 1 of the SERPs.

The higher the position, the higher the traffic on one’s own website.
The argument that there is no way past the big brands can be made with a sophisticated strategy. Search engines want to present the relevant search result to the user. For this purpose, clicks from the organic results are free of charge

Advantages of SEO for SMEs
This is how SMEs increase visibility on the Internet:

Improve demand and traffic

The obvious first: every company wants to sell more and thus increase sales. With better visibility on Google, you can increase traffic to their website and thus increase demand for the products or services they offer. Therefore, an SEO strategy will bring more clicks, more impressions and, as a result, more conversions.

Open up new markets

Companies have often found their fixed target group – without knowing that they could actually open up numerous other markets and thus new customers. In times of cross-border shopping, site operators can no longer just reach customers in Germany, but all over the world.

At the same time, search engine optimization also makes it possible to target potential buyers in one city. Local SEO or local SEO lets SMEs offer their products and services to consumers locally. It is therefore ideal for

  • restaurants,
  • hotels,
  • doctors,
  • fitness studios,
  • architects,
  • lawyers and
  • hairdressers

Local SEO therefore ensures that local companies appear in first place for local keywords. The big advantage: With local SEO, the competition is significantly smaller than when users search for an offer on the Internet regardless of location. This means that companies have a better chance of positioning themselves on the first page of Google or even in first place with a little help from online marketing.

In addition, local keywords have almost exclusively a commercial intention.

Strengthening the credibility of the brand

Medium and small businesses face a major challenge in positioning their brand credibly in the market. Compared to the big, established players, they have to prove to users that they are reputable, reliable and have a high-quality product range. In other words, they need to build a credible, strong brand.

To achieve this, SMEs need to create engaging content, offer comprehensive customer service, and master the full range of online marketing, among other things. This also includes extensive search engine optimization.

After all, companies that appear in the top positions on Google enjoy a high level of credibility among users and their trust.

Keeping up with large companies

Small companies do not have the budget and resources of large providers. However, this plays only a minor role in search engine optimization.

Because: Basically, every company – regardless of its size – has the chance to climb to number 1 on Google. With competent onpage and offpage optimization, as well as the right content, they can move past even large companies in the Google results.

Increase conversion rate

In the end, SEO has one goal above all: to attract more users to one’s website and turn them into customers there. In other words, SMEs can use search engine optimization to increase their conversion rate and thus generate more sales.

What measures can an agency take for small and medium-sized enterprises?
There are various options. These are divided into two areas: OnPage and OffPage optimizations.

In OnPage SEO, improvements are introduced that can be carried out directly on the website and have useful indications for the search engine. These are, for example, the creation of title tags and meta descriptions, a clean page architecture or internal linking. User experience can also play a role.

OffPage optimization is about making sure other pages link to the site or devaluing spammy links.

With SEO for SMEs sustainably better rankings
In order to successfully optimize the website for Google, we perform a comprehensive keyword analysis and create a catalog of measures for onpage and offpage optimization. Often it is not very clear which keywords are relevant for the customers and how the content is prepared for search engines. This is where the expertise of an SEO agency is needed. Often, time resources are also scarce in an SME.

Search engine optimization is a long-term investment and cannot have its full effect overnight now and immediately. If SEO measures are implemented correctly, the customer or the company can derive enormous benefits from it.

As an experienced Local SEO agency, we have helped countless local clients become visible online. We will work with you to design a strategy to help you get found better on Google, leading to more customers. Contact us for a free initial assessment of your website!

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Curious criminal cases: The ten biggest misadventures of crooks in 2021

Many a “hoodlum coup” has backfired this year as well. According to the motto: First no luck, then bad luck came along.

A serial robber with pitifully puny loot, burglars who fell asleep or got trapped, or a peeping tom with a resounding effect: some crooks, criminals and misguided people failed miserably in 2021. A ranking of the biggest mishaps:

Rank 10: Suspected of peeping, a teenager is injured in November in Bad Vilbel. The 17-year-old climbs onto the roof of a shed and wants to look into a residential building. The Plexiglas roof collapses under the load and the young man flies up. A neighbor holds him until the police arrive. At first, the officers assume that it was a burglar. However, during the investigation it turns out that “obviously rather the inclination to voyeurism was his motive for the unsuccessful climbing action,” as the police report.

Rank 9: Well, he’s not a criminal, but peeing on the dance floor – that’s not proper. A drunken club-goer from Wiesbaden is caught in an August night in Mainz nevertheless thereby. He also urinates on the leg of another guest and even on the music system. The consequences: No more sound, the manager closes the club, party ends. The wild pisser proves to be unruly. He has to be handcuffed by the police and is finally escorted out.

Rank 8: With stoic composure, a pensioner in southern Hesse rebuffs a robber. On a Saturday in July, they are both standing in the vestibule of a bank branch in Trebur-Geinsheim. At the printer for the account statements, the masked man threatens him with a pistol. Demand: withdraw $1,000, now! “I’m too old for that,” counters the 86-year-old quick-wittedly. The robber was so taken aback by this reaction that he fled without having achieved anything.

Rank 7: A lot of effort, little return: A robber in Frankfurt did not have a good hand. He commits a series of crimes within four hours – but his haul turns out to be meager: In a supermarket, he gets hold of ten euros. He gets the same amount when he holds a knife to a passerby. At the main train station, he steals a donation box containing eight euros and a tuna roll. In February, he is sentenced by a court.

6th place: A bicycle thief on the run bumps into the owner of the stolen bike. The 48-year-old is waiting at a streetcar stop in Kassel – because he no longer owns a bike. When the thief passes by, he has the presence of mind to stop him and takes the loot back from him. According to the police, the thief only had one hour’s pleasure with the stolen bike. But he escapes – by streetcar.

5th place: While fleeing from the police, a 45-year-old shoplifter in Hamm crashed his bicycle into a patrol car – he had more than 50 cans of tuna fish in his luggage. The damage amounted to 1,600 dollars. The man, who was on drugs, did not tell the police what he intended to do with all the tuna.

4th place: A drunk and wanted minibus driver was caught by police during a checkpoint near Darmstadt in May. After running out of gas on the Autobahn 5, he stops on the hard shoulder and takes a nap. When the police came to check him, he made another mistake: the officers recognized his driver’s license as a forgery. He has to blow and is pulled out of circulation with a blood alcohol level of 1.3. On top of that, it turns out that the man is wanted on a warrant.

3rd place: In April, a burglar also had to lie down in a daycare center in Kassel. The man broke in and, according to police reports, stole some small change, a banana and some lollipops. Because of a lumbago, the man later explains, he lies down to rest. The next morning, the kindergarten teachers make the unusual discovery and see the burglar blissfully slumbering in a corner of the children’s cuddle.

2nd place: An unusual burglary keeps the police busy in January in North Hesse. Unknown persons break the window of a vacant apartment. They then make off in the kitchen. The perpetrators prepare a pack of eggs they have brought with them directly on the bare hotplate. Then they disappear empty-handed, but leave a mess in the apartment, which was empty except for the kitchenette. The stove is ruined after the egg action.

1st place: Things go really badly for a petty criminal in Frankfurt in October. The man (53) breaks into a car, gets in and is then locked in by the automatic door lock. He is just about to search the glove compartment for valuables when the locks – “clack” – close. Passersby become aware of the man’s convulsive attempts to get out of the car. They call the police.

If you ever need help, a criminal lawyer from Sydney is sure to help.

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WORKING ON THE CONSTRUCTION SITE IN AUSTRALIA

Working on a construction site in Australia has many advantages. For one thing, you can work in this profession both in the city and in the country. Secondly, these construction jobs are usually well paid (far above the minimum wage for backpackers). In addition, depending on the region, it is possible that you can have the work days recognized for the second work and holiday visa. It is also relatively easy to find a job, as the demand for workers is high. Here are some tips on how to find a job in construction.

What are the requirements to work on a construction site in Australia?

English skills
Your knowledge must be good enough to understand the instructions of your supervisors and to get the white card. You will also need to learn specific vocabulary related to tools and operations.

White Card
The White Card ensures that all construction workers are familiar with safety equipment, signals, and health and safety laws. This license is mandatory to work in the construction sector. It is recognized throughout Australia. To get it, you’ll need to take a short course either online or in a classroom. This can take several hours and costs between 39 (online) and 100 AUD. There is no exam. Since this course is officially recognized as an Australian short course, you will need a Unique Student Identifier (USI). The creation of this number is done online. You will need a valid Australian visa for this as your passport number is linked to the USI.

Equipment
In terms of equipment, the term “PPE” is used for Personal Protective Equipment. You will need to invest in a high-visibility jacket, safety shoes and a helmet. Depending on the job site and the environment, protective eyewear and hearing protection may also be required. The White Card requires that you have this protective equipment.

Specific licenses and certificates
To work as a traffic controller, drive heavy vehicles, or do other special jobs, you’ll need other licenses.

What kind of work is needed on the construction site?
If you are mainly attracted by money, you can consider working at night or on weekends, as hourly wages are much higher during that time.

Here is a list of jobs you can do without any experience or qualifications in construction in Australia:

Laborer (unskilled labor).

Your job is to do the most undemanding jobs on the construction site. For example, you will have to carry cement bags, bricks, wooden boards or tools, assist the workmen or fill up and carry buckets with water. You’ll probably also operate some tools, like the jackhammer, and do simple tasks, like insulating or offering pallets for sale. The advantage is that you get to socialize with everyone. The disadvantage is that it is physical work. Pay varies from $25 to $45 AUD per hour, depending on your experience and the difficulty of the work required.

Cleaner

This involves picking up trash, sweeping, cleaning the site, and bagging hazardous and residual waste. The Cleaner is responsible for preventing the accumulation of dust on the construction site that is harmful to the lungs, thus ensuring good working conditions. The advantage is that the physical work is less hard. The disadvantage, however, is that you must wear a protective mask at all times to prevent inhaling dust. The pay is the same as that of a laborer. At very small construction sites, you can do both jobs at the same time.

Traffic Controller

The Traffic Controller swings traffic signs, directs traffic, and escorts visitors or passersby through the construction site. This is a job that requires a traffic controller license, which costs between A$200 and A$500. Most women work in this construction job, as no physical strength is required and you also get paid well. In addition, companies that want to increase the percentage of women in their workforce prefer women for this position. The advantage, as mentioned, is that you don’t have to do any physical work. The disadvantage is that you get bored very quickly and in addition you have to stand around all day, mostly in the sun. Traffic controllers are paid better than other unskilled backpackers in the construction industry: between 30 and 45 AUD per hour.

Skilled trades

Electricians, carpenters, plumbers, finishers or other skilled tradesmen usually have high salaries. Contact the company directly, present your qualifications and experience and ask for at least 30-35 AUD per hour.

Tips for finding a job in the construction industry

Gumtree

ALL backpackers love Gumtree. Post a local ad in the “Jobs” category stating that you are looking for a Construction Job. Also mention all your strengths (good English, good fitness, etc.). Your experience in the construction industry should be in the title of the ad). Then check every day if there are new job offers.

Temporary employment agencies

Temporary employment agencies also offer construction jobs all the time. The registration process is usually free and quick, either online or in person. For this, you’ll need your passport, TFN, and white card. Some jobs require experience, while others specialize in inexperienced workers.

Financial Fiscal Year

The Australian financial year begins on July 1. It’s easier to find a job shortly after that. Companies that have frozen their operations at the end of the fiscal year for various reasons usually resume business then.

Word of mouth

Word of mouth is still the best method. Ask everyone you know in Australia if they have any contacts in the construction industry. Don’t hesitate to talk to people in the hostel who work on a construction site in Australia. And, as some Australians like to say, “the best way to find a job is going to the pub “.

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Industry compact: Construction activity in Australia based on expansion of transport infrastructure

Residential construction offers good opportunities in the medium term / By Heiko Stumpf
Sydney (GTAI) – The mood in the Australian construction industry is divided. Building construction is facing difficult years. Civil engineering faces an upswing as a result of high infrastructure spending.

Market opportunities

Residential construction still in crisis until 2021
The construction industry in Australia is operating in a difficult business environment. According to figures from the industry association Master Builders Australia, construction investment fell by 5.3 percent in real terms in the 2018/19 fiscal year (July to June). A further decline of 2.1 percent in real terms is forecast for 2019/20. Over the five-year period to 2023/24, an average decline of 0.6 percent per year is expected.

Structural data on the construction industry in Australia (in millions of US dollars, change based on Australian dollar)

Source: Australian Bureau of Statistics (ABS)

A significant market correction is currently taking place in residential construction. Construction spending is expected to take a big hit in 2019/20, falling by -12.9 percent in real terms. The construction boom of recent years has created an oversupply in Australian cities, leading to higher vacancy rates and falling residential rents. In the past three years, the number of apartments in Sydney has almost doubled. Property prices have also been caught in a downward spiral and are expected to fall by about seven percent nationally in 2019.

As a result, developers are holding back on new projects. The number of building permits issued fell by 19.1 percent in 2018/19 to 187,933 residential units. Of these, single-family homes accounted for about 60 percent and apartments for 40 percent. At the height of the housing boom, around 240,000 residential units were still approved in 2015/16.

Industry analysts report that, particularly in multi-story residential construction, many already approved projects are being postponed or abandoned altogether. Construction companies will therefore have to cope with declines in orders, as the number of housing starts is expected to continue to fall until 2021.

From 2021, residential construction is expected to recover. Due to the high population growth of 1.6 percent per year, there is a high demand for housing in the medium term. Australia’s population is currently increasing by around 400,000 people per year and is expected to rise to around 30 million by 2030 (2019: 25.4 million).

The population increase is highly concentrated in the major cities of Sydney, Melbourne, Brisbane and Perth. In Sydney alone, about 725,000 new homes will be needed by 2030. From 2020, property prices are also expected to pick up again and, together with interest rates at record lows, improve the market environment for residential construction.

Construction defects cause damage worth billions

Major problems exist with regard to the quality of construction, particularly in multi-story apartment buildings. Serious construction defects are found in numerous apartment buildings. In Sydney, high-rise apartment buildings had to be evacuated in 2018 and 2019 due to cracks. Industry insiders report that construction plans are frequently deviated from during work and inferior materials are installed. In addition, flammable facade cladding has been used in many projects.

Experts estimate that the equivalent of around US$7.5 billion will have to be spent over the next ten years to remedy the defects. The state of Victoria is helping private owners replace flammable facade elements with financial grants of around US$450 million. In addition, Victoria and New South Wales are launching reforms to the building code, including tightening liability rules for defective construction.

Commercial construction passes zenith and faces correction

Commercial construction must prepare for a slowdown. According to Master Builders’ expectations, construction investment will initially still rise by 6.3 percent in real terms in 2019/20 and reach an all-time high. In the period 2020/21 to 2023/24, however, investment activity is expected to fall by an average of 3.7 percent.

For the construction of office buildings in particular, significantly fewer cranes are likely to be turning from 2021. Vacancy rates in the office market are relatively low, averaging 7.9 percent nationwide. There is particularly strong demand in the inner cities of Sydney and Melbourne, which is why only around 4 percent of space is vacant.

This has ensured a construction boom since 2017. According to data from the Property Council of Australia, a total of 1.3 million square meters of new office space is expected to be built in the country’s inner cities alone in 2020 and 2021. Sydney and Melbourne account for around two-thirds of this. Following the completion of numerous projects, the market is expected to consolidate. Investment in office buildings is expected to fall by around 11 percent per year in 2021/22 and 2022/23 as a result

In hotel construction, a lot of new capacity has been created in recent years, which is why occupancy and room rates are developing negatively. Average room occupancy fell from 77.8 percent at the end of 2017 to 72.6 percent by mid-2019. Construction of new hotels is therefore likely to slow. About 43,000 new rooms are expected to be built nationwide by 2027.

Industrial construction must also leave a peak phase behind. Due to rising online retail sales, numerous new spaces for distribution centers have been built in recent years. E-commerce accounted for ten percent of retail sales in 2018 and is expected to rise to 12 percent by 2021, according to Australia Post forecasts.

However, real estate experts expect the pace of industrial space additions to slow in the coming years. In Sydney, a ten-year high of 685,000 square meters was still reached in 2018. For 2019, real estate company Knight Franks expects an increase of only 679,000 square meters with a downward trend. In Melbourne, only around 450,000 square meters are expected to be newly built in 2019 and 2020 respectively, after around 612,000 square meters in 2018.

The issue of green building is gaining in importance. The national government agreed with the states on the “Trajectory for Low Energy Buildings” program of measures at the beginning of 2019. This calls for a gradual tightening of energy efficiency regulations in the National Construction Code in 2022 and 2025. The number of buildings certified by the Green Buildings Council Australia (GBCA) is increasing significantly and already stood at 2,429 at mid-year 2019, compared with 1,986 at mid-year 2018.

States push ahead with infrastructure expansion

Sentiment is brightening in civil engineering. Most recently, the sector suffered from declining spending in the resources sector, which contributes about 60 percent of civil engineering construction spending. Now, the Australian states are launching major infrastructure programs. A total of around US$168 billion will be invested over the next four years. New South Wales is leading the way with a US$70 billion infrastructure pipeline. Victoria plans to spend around US$40 billion on infrastructure by 2022/23.

Most of the spending is focused on major transportation projects in the country’s metropolitan areas. Overall, the peak of the investment wave is not expected to be reached until 2023, which is why civil engineering spending will rise again significantly in the medium term. Master Builders expects an increase of 6.1 and 3.5 percent in fiscal years 2020/21 and 2021/22, respectively.

Local industry structure

High capacity utilization in infrastructure construction attracts international construction groups

In the important single-family housing sector, the Australian construction industry is highly fragmented. The 100 largest companies together achieve a market share of around 40 percent. Nationwide, there are only about 30 companies that build more than 400 homes per year. These include Metricon Homes, ABN Group, Simonds Group, MJH Group and Burbank. Many companies are only active regionally. Tradespeople (“tradies”) play an important role. This is the name given in Australia to the numerous self-employed craftsmen who work as subcontractors on construction sites.

The companies like FiveStarScaffolding are the leaders in the construction of Scaffolding hire projects.

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FIND QUALIFIED JOBS IN AUSTRALIA

Job search

From Germany to Australia
I initially thought I could find a job from Germany. However, I quickly found that this was difficult or impossible despite having a good level of English, a resume well established in my field, and a lot of determination. I did get responses to my applications, but when I suggested an interview via Skype, I was ignored despite my reminder emails. I quickly realized that I needed to be on site to try my luck.

My applications to a variety of job ads from Germany helped me a lot when I arrived in Sydney. I had even compiled a list of contacts, including headhunters, who all added me to their files during my first week here. With a valid work visa, like the Work and Holiday Visa, none of this was a problem. There were some open positions.
It is crucial that you have already gained work experience in the desired industry in Germany. It is even better if you have also worked in Australia, even if it is not the industry in question. Often you should also provide references (contact details of your former employers or managers).

How to apply effectively
To find a job in offices or “admin jobs”, it is obviously necessary to prepare your resume and adapt it to Australian standards. All info here: Australian resume writing

But that’s not all!

Job sites like Seek and Indeed as well as LinkedIn Jobs have helped me a lot. There are two cases:

  1. the recruiting company has directly posted an ad online.
    You send your resume and cover letter to a “real person”, either the hiring manager or your potential supervisor. This way is personal and you can customize your application to that person.
    The ad takes you to the company’s official website and asks you to create a profile and complete your application. Personally, I was never contacted again as a result and have given up on this type of time-consuming application.
    You automatically apply by clicking on the jobs page.
  2. A recruiting firm (or headhunter) has created the job posting for their client (the company that is hiring).
    This is ideal because you enter your data into the recruiting company’s database. You can also ask for transport companies in sydney to find a good job. Based on your data, they will then contact you in the future when they have a suitable offer.

Personally, I’ve always had much more positive feedback when working with recruiters. These are all competing for the same job opportunities, with the goal of “placing” you in a company to earn a commission. Therefore, I recommend applying through headhunters. They usually negotiate a better salary and also value building a long-term relationship with you.

To maximize the chances of getting feedback, I applied to dozens of job offers that more or less matched my profile. It’s very easy to lose track of everything in the process. So I created an Excel list with all the offers, links to ads, dates of my applications and reminder emails.

I also spontaneously contacted people on LinkedIn whose profiles interested me. This allowed me to ask people directly for advice or learn about the company. In fact, it was so helpful that I found my third job this way. With determination and a little luck, you can never give up!

Interviews were set up quickly. They often took place first at the recruitment agency and then at the companies directly.

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